Research on the target audience of horror movies
They are targeted mainly for young adults and teenagers. Sometimes mostly males because they enjoy the thrill more. Females tend to be more afraid and not enjoy them as much according to psychology studies.
The target audience is from 15-25 years old but the audience is from 19-24 years old.
Younger audiences tend to like these movies because of the thrill, violence and supernatural elements. Some also like horror movies because they feel as if they can confront their fears in a controlled environment. A lot of people enjoy the feeling of getting scared, which explains why haunted houses and horror theme parks like Universal Halloween Horror Nights exist.
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